Communication Strategy

Dorothee Fischer

Press Officer and

Project Manager

 Visibility is a key to the success of ALDA and the LDAs. This year, their communication strategy concentrates on Georgia.

The main points of ALDA’s communication focus on Georgia in 2006 are:

ALDA’s Focus on Georgia in 2006

• Contacts with journalists

•Opening of the LDA

•Information Day

•Participation in information campaign in Georgia

 

 Human Rights Project in Georgia

•NGO in Tbilisi International Union Ertoba

•Human Rights campaign with young creative people 18-30 from Europe

•21-27 May 2006

•Every partner sends a group of 4-5 people

•Moving by bus around Georgia, also in Kutaisi

 
Contacts with journalists

•Contact with Georgian journalists through the Council of Europe and local partners

•Contacts with the international journalists dealing with the Caucasus

•Bringing one or two selected journalists to the opening of the LDA

 

 Human Rights Project in Georgia

•Activities: workshops, debates, distribution of flyers, theatre plays, the production of a video, exhibition

•Costs covered in Georgia

•Opportunity for ALDA to have a campaign in Georgia

 
Opening of the LDA

PR campaign throughout Europe:

- ALDA Newsletter I/2006

- Throughout ALDA’s network

- Press conference/contacts with journalists

-Articles in magazines (Austria, eGermany, Hungary, Denmark)

 

 How can the partners be involved?

•Send one young creative person (selection process)

•Support the international travel costs to Georgia

•Opportunity to inform their citizens more about Georgia (before and after the project)

•Photos could be shown during info day in Strasbourg

 
Information Day

•Follow-up of SEE DAY Last year

•31 May 2006 (during Congress Session)

•’’Georgia: two years after the Rose Revolution”

•Various experts, stakeholders invited

•Cultural/culinary programme

 

 Question for dscussion

Information Day:

•Possible support PR Georgia, city of Strasbourg and others

•Possible speakers to be invited (Norway, etc.)

•Involvement of LDA partners

 
Information Day II

•Audience: NGOs, representatives of the international organizations, university scholars, journalists

•ENA already confirmed

•Fundraising

 

 Questions for discussion II

•Possible support of LDA partners of the human rights campaign in Georgia.